ABOUT ME

I genuinely want to make as much as I can to contribute to making the world a better place.
I am a doer and a vivid learner.
I have dedicated my career to starting, building and developing organisations as a serial entrepreneur and am a strict value-driven leader.

I chose to become a coach after a long period of transformation and growth within myself, and also reflecting on what I best could do to serve the world. I have many years of experience having a coach myself and I know how much difference that has made in my own life. At the same time I meet so many incredible individuals that could need some help to step out of their own way. If I could use my ears and my sharp questions to get them further on their journeys, that would move the world in the right direction.

I have been running companies and leading people for the last 20+ years. I have worked in different sectors as digital development, elite athlete training, coworking, research, brand development and much more. I have worked with private, public and non-profit sector.

One of my proudest achievements and greatest sources of learning is the non-profit organisation Hej främling that I co-founded in 2015. We offer outdoor, sport and cultural activities free of charge and open to everyone and are today present in over 60 places in Sweden with more than 55 000 participants every year.

Today I run, together with my three co-founders, coworking spaces in Östersund, Sweden - Gomorron Östersund - as well as a research company within the future of work - The Remote Lab.

Other initiatives:
Årets Taus
SOCK - Sweden coworking association
Samverket

Awards:
Årets företagare 2025 (Entrepreneur of the year) Jämtland
Årets Hållbara företag - ledarskap för omställning 2024
Sollos pris 2023
Årets Mentor Sverige 2023
Årets marknadsförare 2019
Årets unga ledande företagare 2014